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Overview of Student Jobs in Marketing: Between Online and Offline Marketing Tools
Marketing jobs are becoming increasingly attractive to students year after year—and for good reason. These roles are not only modern and creative, but they also offer valuable experience even while you’re still studying. What kinds of student marketing jobs can you choose from? In this article, we’ll walk you through the most popular marketing positions and explain why it’s worth giving them a try!
What is a student job in marketing?
Marketing essentially includes all activities through which a company promotes its products or services. This involves advertising, market research, social media marketing, and many other areas.
We talk about student marketing jobs when you support a company’s marketing activities part-time or as an intern. There are plenty of such opportunities available for high school and university students as part of internship programs or flexible student positions. These roles offer excellent experience, as you can gain a close-up understanding of the tricks of the marketing trade.
What does an online marketing student job involve?
Here, you will work exclusively on tasks that can be done online, meaning you won’t have to hand out flyers or be present at company events. This includes activities such as managing social media accounts and writing content.
Why should you apply for a marketing position?
You’ll gain insight into the world of marketing.
As a student worker, you’ll get first-hand experience of how marketing works within a company. You’ll see how advertising campaigns are planned and executed, and you’ll also get familiar with areas like search engine optimization (SEO), managing paid online ads (PPC), or social media marketing.
You’ll gain valuable professional experience.
This experience will be extremely useful later when applying for a full-time marketing role. It’s a big advantage to be able to show on your CV that you’ve already worked as a marketing intern — employers really appreciate practical experience, even if it’s “just” from a junior-level role.
You’ll develop your communication skills.
By working on various marketing tasks, you’ll learn how to express yourself clearly and persuasively. You’ll observe how experienced colleagues write engaging social media posts or well-structured blog articles. With the help of their feedback, you can continuously improve your writing and communication skills.
You can fulfill your internship requirements.
If you need to complete a mandatory internship as part of your vocational training or university course, a student job can help you check that off your list. Many companies allow student work to count as professional internship experience. This way, you gain practical skills while also meeting academic requirements for graduation or certification.
What kinds of marketing student jobs can you choose from?
Nowadays, you can choose from a wide variety of roles, so you’ll surely find a position that suits you.
Below we list the most common marketing student and intern roles, with a brief overview of what you should know about each.
Marketing Assistant
A marketing assistant student job is one of the most comprehensive positions in the marketing field, as you’ll be supporting the day-to-day work of the company’s marketing team. As an intern in this role, you can expect diverse tasks ranging from preparing advertising campaigns to administrative duties, giving you a great general overview of how marketing works.
What kind of tasks can you expect?
- Managing social media ads (Facebook, Instagram, TikTok posts)
- Assisting in the planning and execution of marketing campaigns
- Coming up with creative ideas (e.g., slogans, campaign concepts)
- Participating in the creation of online and print materials (e.g., image editing, graphic design)
- Editing newsletters, updating website content (e.g., in WordPress)
Content Writer
If you already enjoy writing at school and like the idea of creating valuable content, then a student job as a writer might be a perfect fit. In this role, you’ll be responsible for crafting different types of written content that inform or entertain the company’s audience.
Important: As a student, you’ll receive clear guidance on how to prepare content and align with the company’s tone of voice, so you won’t have to start from scratch — experienced colleagues will always be there to help.
What kind of tasks can you expect?
- Writing articles: You’ll create engaging, informative blog posts on topics related to the company’s field that interest the audience.
- Crafting social media posts: You’ll write short, impactful texts for the company’s Facebook or Instagram profiles. Often a photo or video will already be provided — you’ll just need to add a catchy caption.
- Writing website copy: You may also help write new subpages, product descriptions, or landing pages. This isn’t blogging — the focus is on persuasive writing that helps sell the product or service.
Influencer Marketing Assistant
Influencer marketing is a modern branch of advertising where companies promote their brand using social media opinion leaders (influencers). As an influencer marketing assistant, you’ll help organize and coordinate these collaborations for the marketing team.
What kind of tasks can you expect?
- Supporting campaign activities: You’ll assist in planning and implementing influencer campaigns, e.g., by assembling posting schedules.
- Administrative duties and data handling: You’ll help prepare and track influencer contracts, collect campaign results (reach, engagement), and prepare reports for the team.
- Communicating with influencers: You’ll be responsible for replying to emails and messages, coordinating details with partners. You’ll serve as the link between the brand and the influencer.
SEO Intern
SEO (Search Engine Optimization) focuses on helping a company’s website rank higher in unpaid Google search results. As an SEO intern, you’ll assist in optimizing web content to improve visibility.
What kind of tasks can you expect?
- Keyword research and competitor analysis: You’ll identify important keywords for the company and assess how competitors perform.
- Preparing and publishing content: You’ll help upload blog posts and product descriptions, ensuring they include relevant keywords.
- Link building and partner outreach: You’ll build relationships with other websites (e.g., by arranging guest posts) to gain backlinks pointing to the company site.
Event Marketing Assistant
In this role, you’ll help organize events, promotions, and campaign-related happenings — such as fairs, exhibitions, or company functions. It’s a great choice if you’re outgoing, enjoy talking to people, and aren’t afraid of logistical tasks.
What kind of tasks can you expect?
- Preparing promotional materials, setting up displays and booths
- On-site surveys, handing out giveaways, interacting with visitors
- Assisting the event planning team during execution
- Data entry, collecting feedback from participants
Flyer Distributor / Promotional Host or Hostess
One of the simplest offline marketing student jobs, yet it plays an important role in increasing brand awareness. Ideal for those who are confident speaking to strangers and enjoy working in busy environments.
What kind of tasks can you expect?
- Handing out flyers and coupons in high-traffic locations
- Distributing promotional items at events
- Personally representing the brand in a friendly manner
- Assisting people with filling out simple questionnaires
TIP: You might find the perfect student job for yourself among today’s open positions — even as soon as today!
What skills do you need for a marketing student job?
- Familiarity with social media platforms: It helps if you’re confident using Facebook, Instagram, and TikTok. Stay up to date with current trends!
- Good written communication: You should be able to write clearly and attractively, with decent spelling and grammar. You don’t have to be a spelling champion — but your writing should be at least average in quality.
- Creativity: Companies love when you bring in fresh ideas and enjoy experimenting with new solutions. A creative mindset is worth its weight in gold, especially when you can add something original to a campaign.
- Willingness to learn: It’s essential that you’re open to learning new tools and trends. Marketing is a fast-paced field where you’ll never be bored, and there’s always something new to discover.
Jump in with confidence!
The world of marketing is exciting even at a young age, and it’s full of valuable opportunities. The student marketing jobs listed above offer a great chance to get a taste of the profession while you’re still in school.
Even a summer internship can be a fantastic starting point, providing experiences you can immediately draw from during future job searches.
Don’t forget — the best positions fill up fast, so it’s worth acting quickly. If one of the marketing student jobs caught your eye, don’t hesitate to apply — it could be the very first step toward a successful career!
